About G4 Upholstery

    G4 Upholstery is built on four generations of craftsmanship. The "G4" in our name represents the skills, techniques, and pride passed down through my family, with each generation shaping the next.

    My great-grandfather began the trade, and my grandfather carried it forward in Milwaukee, where he owned Custom Top Shop and designed and built the interiors for the first ten Excalibur cars ever produced. My uncle continued the legacy with a business focused on marine and automotive upholstery, where I spent years learning the craft firsthand.

    G4 Upholstery is the next step in that lineage. I founded this shop in West Bend, WI to focus on what I am most passionate about: high-quality automotive upholstery and boutique, one-off custom builds. From timeless restorations to modern, show-ready interiors, every project is approached with precision, intention, and the same craftsmanship my family built its reputation on.

    I learned the trade through a traditional apprenticeship, developing the skills and standards that guide my work today. Military service overseas further shaped the discipline and close attention to detail I bring to each project.

    What We Do

    • Automotive Upholstery: Restorations, hot rods, classics, resto-mods, show builds, and full interior transformations.
    • Boutique One-Off Projects: Custom seats, panels, dashboards, consoles, stitching patterns, material blending, and unique design work, including custom motorcycle seat upholstery.
    • Selective Upholstery Services: Specialty requests and small-batch custom pieces.

    Why Choose G4 Upholstery

    Four Generations of Skill

    A heritage of craftsmanship carried into modern techniques and materials.

    Quality Over Quantity

    Every build is intentional with no rushed jobs and no cutting corners. I take on one project at a time to give 100% focus to your project.

    Custom-Centric

    Every interior is built for your vision, not pulled from a template.

    Rooted in West Bend

    A home-shop business serving West Bend, Washington County, and the greater Milwaukee area, by appointment.

    Our Mission

    To combine generational craftsmanship with modern design to create interiors that feel elevated, personal, and built to last.

    Our Promise

    Every stitch and every detail reflects the legacy behind our name. Your vehicle deserves craftsmanship with history, and that is exactly what G4 Upholstery delivers.